Keeney PR

A Local Approach to Global Public Relations

Wed, 19 Nov 2008 15:35:06 GMT

DPK Public Relations offers expanded international PR capabilities as a member of the International Public Relations (IPR) Team. The IPR Team caters to the increasingly global PR needs of growing businesses in Dallas/Fort Worth, Houston, throughout Texas and across the United States.

The IPR Team is a global network of independent public relations consultancies established to meet the increasingly global communications needs of businesses. This helps DPK Public Relations provide growing businesses access to local media, political, cultural and economic knowledge in markets around the world.

All meaningful relationships are local. The IPR Team is the local approach to global communication. IPR Team members draw on the local knowledge and expertise of partners in other countries to develop and implement strategies that meet their clients' global aspirations.

Businesses expanding into global markets need to communicate effectively with their customers, prospects and communities, which requires skillful navigation of cultural and language barriers. With the IPR Team, DPK Public Relations now offers a simple one-stop mechanism for businesses in Texas and throughout North America seeking overseas representation to find suitable consultancies in their target markets. This eliminates the difficulties often associated with identifying and briefing agencies in a foreign country.

Every IPR Team partner is an established, professional public relations firm with a track record of successes in their home country. Clients benefit from their local network of media and business contacts. Each client works directly with a senior consultant, providing the highest level of personal service. In addition to North America, the IPR Team includes public relations firms in key markets in Africa, Asia, Europe, South America and Australia. For a complete list of IPR Team member PR agencies, click here.

Our International PR Team for Your Global Public Relations Needs

Wed, 19 Nov 2008 15:32:48 GMT

Argentina Gabriela Jurevicius Haines & Jurevicius gjurevicius@hyjcom.com.ar www.hyjcom.com.ar Australia Sarah Hawthorn Pinque sh@pinque.com.au www.pinque.com.au Austria Claudius Halik PR-Buro Halik c.halik@halik.at www.halik.at Canada Duncan Matheson Bissett Matheson duncan@bissettmatheson.com www.bissettmatheson.com China Christine Pan Shanghai Glocal Strategy PR Consulting phy@junce.com www.junce.com Croatia Igor Duh Orion PR orionpr@yahoo.com Germany Ulrica Griffiths Griffiths Consulting letterbox@griffiths-consulting.de www.griffiths-consulting.de India Werner Fernandes Pink & White Consulting wernerf@pinkandwhiteconsulting.com www.pinkandwhiteconsulting.com Italy Luca Glebb Miroglio Glebb & Metzger s.r.l. lucaglebb@glebb-metzger.it www.glebb-metzger.it New Zealand Trevor Walton WHAM Public Relations twalton@wham.co.nz www.wham.co.nz South Africa Coral Fraser Coralynne & Associates cc coralyn@onwe.co.za ...

Awards

Wed, 19 Nov 2008 15:22:06 GMT

NATIONAL AWARDS (follow links for case studies) 2000 PRSA Silver Anvil for Public Affairs/Associations 2000 PRSA Silver Anvil for Public Affairs / Corporate 1999 PRSA Silver Anvil for Crisis Communications 1999 Creativity in Public Relations Award for Issues Management 1999 PRSA Silver Anvil Awards of Excellence for Public Affairs 1998 PRSA Silver Anvil Awards of Excellence for Public Affairs 1997 PRSA Silver Anvil Awards of Excellence for Public Affairs 1996 PRSA Silver Anvil for Public Affairs REGIONAL AWARDS IN 2003 Six 2003 Excalibur Awards from PRSA Houston, including: Gold for Marketing - Consumer Products and Services; Gold for Public Relations; Gold for Writing - Byline Articles - Consumer Media; Gold for Writing - Speeches; Bronze for Internal Communications; and ...

A Public Relations Firm for Your Organization's PR Needs

Wed, 19 Nov 2008 14:55:12 GMT

DPK Public Relations is a PR firm serving clients in the Houston, Dallas and Fort Worth metropolitan areas, as well as throughout the rest of Texas, the nation and around the world. DPK Public Relations is focused on protecting and enhancing the reputation of each client. DPK Public Relations maintains a team of high-impact independent public relations practitioners and engages them on an as-needed basis either to assist with projects or to manage programs under the close supervision of Founder and President Dan Keeney, APR. This structure helps us keep costs to a minimum while affording clients access to the best strategic thinking and hands-on implementation by experienced and highly capable PR professionals. For more about our flexible and client-friendly business model, click here and read the article Technology tears down barriers to create new, 'virtual' PR firms, published in the Houston Business Journal. Clients want a public relations firm that emphasizes...

DPK Affiliations and Accreditations (home)

Fri, 14 Nov 2008 03:58:30 GMT

Public Relations Case Studies

Fri, 07 Nov 2008 21:59:53 GMT

Click on the links to read brief case studies describing our past experiences: Media Relations Program: Saint Arnold Brewing Company. Issues Management Program: Name of Client Withheld - PR Program Prevents Crisis. Public Relations Program: Schipul - The Web Marketing Company. Product Launch: Maxim Marine Control Max Docking System. Product Launch/Issues Management: Breuners Home Furnishings Corporation. Proactive Media Relations: Tobacco Free Coalition of Oregon. Media Training: Healthy Forests Alliance. Organizational Launch: American Red Cross. Crisis Response: Client Name Withheld. Environmental Crisis Response: Name of Company Withheld. Environmental Risk Communication: SEH-America. Issues Management: Oregon Coast Aquarium. Corporate Restructuring: US Oncology. Product Recall: Cadet Manufacturing. Media Relations: Choice! Energy. Media Relations//Op-Ed Writing: Pinchak & Associates. Public Relations Program: Let's Talk. ...

DPK Public Relations Founder Daniel Keeney

Fri, 07 Nov 2008 21:55:42 GMT

Dan Keeney, APR is the president of DPK Public Relations, a Texas-based public relations firm specializing in crisis communications planning, crisis communications response and crisis recovery as well as media relations, marketing communications and spokesperson training. He has led numerous high-profile communications initiatives, from corporate restructurings to product introductions and from international crisis communications response to grassroots engagement efforts. Dan is accredited in public relations, which signifies a high professional level of experience and competence and indicates that he has demonstrated broad knowledge, experience and professional judgment in the field. He works with organizations in consumer goods, energy, health-care, professional services and technology. Learn More about Dan Keeney, APR Case Studies ...

DPK Houston and Dallas Public Relations (home)

Mon, 03 Nov 2008 23:27:43 GMT

		DPK Public Relations Dallas, Fort Worth and Houston is known for its professional and successful relationships with broadcast, print and online journalists. more

		Click here for Houston and Dallas/Fort Worth public relations case studies

Don't Waste Precious PR Dollars...Train Your Spokesperson!

Wed, 29 Oct 2008 05:35:12 GMT

If you are sending your spokerson out without media training, you might as well put a match to your PR budget. Your organization devotes too much time, energy and resources building and protecting its reputation to take a chance on an untrained and under-prepared spokesperson. You should do everything you can to ensure your message is delivered powerfully, confidently and consistently. Contact DPK Public Relations to arrange Media Interview Skills Training today. We provide customized training sessions to ensure your spokespersons fully capitalize on every opportunity to deliver your message powerfully -- whether speaking to journalists or talking with your customers. DPK Public Relations specializes in providing clients with easy to grasp and remember tips and techniques. We offer clients the perspective of a veteran journalist who is intimately familiar with today's news industry. We stress realism...

Your Powerful Brand Deserves High Impact Branding Support!

Thu, 23 Oct 2008 21:00:00 GMT

DPK Public Relations Services Media Training Public Speaking Training Media Relations Crisis Management Internal Communications Creative marketing communications is relevant to the target, grabs their attention and prompts them to take action. Just as marketing communications strategies need to change as your industry changes, your marketing communications plans need to take advantage of new marketing trends and new marketing methods that will support and enhance your efforts. What is branding? It is the strategic use of words, images and colors to create and strengthen positive feelings about a product or organization. Here are examples from one of our client branding programs: Click...

Presentation Skills Training Can Make You a Powerful Public Speaker

Thu, 23 Oct 2008 20:34:21 GMT

Greatest Speaches of Past 100 Years Click here to watch and listen to some of the greatest speeches of the past 100 years: Martin Luther King, Jr., I Have A Dream John F. Kennedy, Inaugural Address Franklin Roosevelt, First Inaugural Address Franklin Roosevelt, Pearl Harbor Address to the Nation Barbara Jordan, 1976 DNC Keynote Address Richard Nixon, Checkers Malcolm X, The Ballot or the Bullet Ronald Reagan, Shuttle 'Challenger' Disaster Address ...

Plan, Respond and Recover from Crisis. Call NOW.

Thu, 23 Oct 2008 20:22:55 GMT

DPK Public Relations is experienced in crisis communications planning, crisis response and crisis recovery. We have helped clients survive and even benefit from an array of crisis situations. These range from product recalls, workforce layoffs and work-related accidents and deaths to plant closings, regulatory crackdowns and environmental issues. DPK Public Relations' Dan Keeney, APR is a crisis communications expert. He has been an integral part of helping to manage the crisis response of dozens of high profile, and potentially high profile, problems. As anyone who has stumbled into a crisis with an outdated plan will tell you, regular updating, training and simulations are critical to successfully turning your crisis into an opportunity. Before a crisis DPK Public Relations can be engaged to develop a crisis management plan, which includes: Dan Keeney, APR Experienced Crisis Communicator ...

PRSA Houston Presentation

Thu, 23 Oct 2008 20:12:44 GMT

DPK PR's Recent PR Presentations Oregon Coast Martha Stewart Press Conference Subscribe to this sites news feed. On September 30, 2008 DPK Public Relations' president Dan Keeney, APR presented, Your City in the News, Be Ready for Your Close-Up, to department heads and public safety personnel from a North Texas municipality. The day-long Media Relations Training workshop offered an overview of how the mainstream news media operate and how public officials can work productively with journalists to build taxpayer trust and encourage desired behaviors. Review the Media Relations Training presentation. If you are interested in having DPK Public Relations present to your organization, please contact us at 214-432-7556 or e-mail dan@dpkpr.com. Review more crisis communications case...

News from DPK Public Relations

Thu, 23 Oct 2008 20:01:00 GMT

Click on the picture to view the NBC Television report that resulted from DPK Public Relations' media relations activities. on behalf of the Association for Eradication of Heart Attack. Guided by Houston and Dallas - Fort Worth public relations firm veteran Dan Keeney, APR, DPK Public Relations helps organizations define, package and communicate their stories. Through an array of public relations services, our team of highly qualified PR experts helps businesses forge positive and productive relationships with their employees, customers and communities. We have planned and managed award-winning communications programs, worked to prevent disaster through crisis communications planning and redirected controversy related many of today's most important issues. The news coverage we help generate can build consumer demand. DPK Public Relations Houston client,...

Use Publicity to Attract Attention, Increase Demand and Boost Sales!

Fri, 17 Oct 2008 21:55:57 GMT

Prior to Dan Keeney's public relations career, he worked as a street reporter, anchor and talk show host before assuming the position of director of news and programming for a radio network in Chicago. The news media is by far the most powerful delivery vehicle in the communications spectrum. For this reason, an organization's media relations strategy is a critical element of its communications mix. Working with the media involves opportunities and risks. Many organizations hope to harness the media's reach and influence. Indeed, positive editorial coverage can enhance credibility in a way advertising can never accomplish. Having representatives quoted in an article or interviewed for a newscast can position your organization as an industry leader, responsible corporate citizen, product innovator or consumer advocate. DPK Public Relations frequently secures media coverage of clients nationally and regionally. ...

Enhance Employee Morale and Increase Productivity through Internal Communication!

Wed, 27 Aug 2008 21:26:21 GMT

DPK Public Relations Services Media Training Public Speaking Training Media Relations Crisis Management Marketing Communications It doesn’t matter how many employees an organization has, internal communication is a vital motivator that affects the bottom line. It builds morale, enhances productivity and creates team spirit. It also helps recruit and retain qualified people. Employees are an organization’s most important public. They have a direct impact on a company’s performance as well as its reputation. They can be your most passionate supporters or your most credible critics. They talk about you and people listen. After all, when it comes to your company, your employees know what they’re...

Media Relations Case Study: Saint Arnold Brewing Company

Sat, 19 Jul 2008 00:03:10 GMT

When visitors open the refrigerator at DPK Public Relations, they always have their choice of one of Saint Arnold Brewing Company’s 10 year-round or seasonal brews. DPK Public Relations has been working with Saint Arnold Brewing Company since 2004. While we hesitate to directly correlate public relations activities to sales (their award-winning products and their excellent business instincts have something to do with their success, after all!) we are proud to be playing an ongoing role in Saint Arnold’s success. DPK Public Relations’s media relations experts work closely with Saint Arnold Brewing to gather story ideas and package the information to capture the attention of journalists. The resulting media coverage – throughout Texas and across the country – has helped to strengthen Saint Arnold’s position as the leading craft brewery in Lone Star State. We promote new product launches, brewery expansions, events, business results and trends. The strategy involves keeping a...

How PR is Used by U.S. Companies

Tue, 24 Jun 2008 23:08:59 GMT

Public Relations Program: Let's Talk

Sat, 29 Mar 2008 16:47:35 GMT

OVERVIEW In 2001, Dr. Gail Gross had important contributions to make and her voice should be heard on important issues, such as youth violence and parent/child relationships. Research indicated Dr. Gross had the ability to create a powerful niche and speak to women – an audience that surveys suggested was ready for a positive, family friendly and informative voice. This is the story of how a strategic communications program, relying exclusively on public relations for support, introduced the world to Dr. Gail Gross and successfully distinguished her from a crowded field of wannabes, establishing her as a multi-media force who hosts talk shows on television and radio, regular chats on the Internet and an advice column in newspapers. RESEARCH We conducted an analysis of secondary research data, including the review of results from a quantitative survey of 1,060 female Arbitron diaraykeepters between the ages of 18 and 54 that had been conducted by Joint Communications. This survey,...

Product Launch/Issues Management: Breuners Home Furnishings Corporation

Sat, 29 Mar 2008 16:40:07 GMT

When Breuners Home Furnishings Corporation agreed to be the nation’s largest retailer of Martha Stewart Signature™ Furniture with Bernhardt, the Lancaster, Pennsylvania furniture retailer had no way of knowing the high-risk gamble it would represent.

By the time Dan and his team were engaged to maximize the positive exposure of the launch while managing potential negatives, Ms. Stewart was the focus of a criminal investigation that had sullied her personal and professional reputation. As we neared the introduction, it was clear that an indictment could come at any time.

To avoid trouble, we skirted national outlets in favor of local daily and weekly newspapers in towns where Breuner’s stores are located. We arranged one-on-one interviews with lifestyle editors who did not object to our strict guidelines prohibiting questions about anything not directly related to the furniture.

We also executed a grassroots strategy that leveraged Ms. Stewart’s passionate base of devoted fans. Our invitation-only celebration gave hundreds an opportunity to meet Martha and enjoy a presentation detailing her interior design philosophy. We carefully selected a small number of journalists to document the event as well.

As a result, media coverage was friendly and focused on the furniture, not the scandal. Despite images of Ms. Stewart being led from her office in handcuffs weeks later, the introduction of Martha Stewart Signature Furniture was the most successful in the history of Brueners Home Furnishings. Sales exceeded even pre-scandal expectations.