DPK Public Relations - Advance your organization. Present yourself.

DPK Public Relations
Daniel Keeney, APR
832-467-2904 (Houston)
214-432-7556 (Dallas)
dan@keeneypr.com

Johnson & Johnson Redefines Crisis Response Again

27 years after Johnson & Johnson rewrote the book on crisis communication response, the company is back in the spotlight. No deaths, no tampering, just hurt feelings. The question is: was the inevitable apology acceptable?

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The News Release: Not Dead Yet
Fundamentals of Crisis Planning: Establish Media Relationships Before Crisis Occurs
As Hurricane Ike Approaches, Reflect on 2005's Teachable Moments
Media Training Fundamental: Reporters Are Always Working

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