DPK Public Relations - Advance your organization. Present yourself.

DPK Public Relations
Daniel Keeney, APR
832-467-2904 (Houston)
214-432-7556 (Dallas)
dan@keeneypr.com

Media Training Fundamental: Reporters Are Always Working

What is the role of a reporter and to whom is that reporter responsible? This is a question we tackle in most media training sessions because DPK Public Relations believes it is important for your spokespersons to understand the environment in which they will be attempting to deliver their messages.

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Public Relations Case Studies

Click on the links to read brief case studies describing our past experiences:

Media Relations Program: Saint Arnold Brewing Company.

Issues Management Program: Name of Client Withheld - PR Program Prevents Crisis.

Public Relations Program: Schipul - The Web Marketing Company.

Product Launch: Maxim Marine Control Max Docking System.

Product Launch/Issues Management: Breuners Home Furnishings Corporation.

Proactive Media Relations: Tobacco Free Coalition of Oregon.

Media Training: Healthy Forests Alliance.

Organizational Launch: American Red Cross.

Crisis Response: Client Name Withheld.

Environmental Crisis Response: Name of Company Withheld.

Environmental Risk Communication: SEH-America.

Issues Management: Oregon Coast Aquarium.

Corporate Restructuring: US Oncology.

Product Recall: Cadet Manufacturing.

Media Relations: Choice! Energy.

Media Relations//Op-Ed Writing: Pinchak & Associates.

Public Relations Program: Let's Talk.

Community Engagement Program: Home Builders Association of Metropolitan Portland.

DPK Public Relations Speakers Bureau

DPK Public Relations' president Dan Keeney, APR regularly delivers presentations on the subject of crisis communication planning, response and recovery. In 2007, he spoke to the Greater Fort Worth Chapter of the Public Relations Society of America, the Association of State Dam Safety Officials and the Insurance & Financial Communicators Association. If you are interested in having DPK Public Relations present to your organization, please contact us at 214-432-7556 or e-mail dan@keeneypr.com.

On March, 3, 2006 DPK Public Relations' president Dan Keeney, APR presented, "The How-to of Crisis Communications." In this presentation, he offers a comprehensive look at the fundamentals of crisis communications planning, response and recovery, introducing the concept of the crisis communications lifecycle. Please feel free to download and review the presentation.