Your Spokesperson Needs Media Interview Skills Training!

Your organization devotes so much time, energy and resources to build and protect its reputation. Isn't it crazy not to do everything you can to ensure your spokespersons are prepared?

DPK Public Relations Services Public Speaking Training Media Relations Crisis Management  Marketing Communications  Internal Communications

That's what DPK Public Relations' Media Interview Skills Training is all about. 

DPK Public Relations specializes in providing clients with easy to grasp and remember tips and techniques. We offer clients the perspective of a veteran journalist who is intimately familiar with today's news industry. We stress realism over scare tactics, personalized attention over canned presentations, and hands-on interactive training over lectures.

After our training, your spokespersons will understand and master:

• How to remember your organization's key messages and simplify them into powerful,
  concise sound bites;
  
• The art of "bridging," getting your key messages across clearly and repeatedly no matter what questions a journalist asks;
  
• How to look comfortable and confident in front of the cameras;
  
• When it is appropriate to turn down an interview and when it is a major mistake
  to do so; and
  
• The tricks journalists use during interviews to get the juicy stuff you don't necessarily want to discuss.

Read articles related to DPK Public Relations' Media Interview Skills Training: Reporters are Always Working The Value of On-Camera Media Interview Skills Training Top 10 Tips for Preparing for a TV Interview Why Your Organization Needs Media Interview Skills Training So What do YOU Think of Journalists? Why "No Comment" is Never an Acceptable Response Media interview skills training sometimes comes down to a close shave Final Watergate revelation prompts questions about anonymous sources When the CEO is on the record: Media coaches offer advice on how to avoid verbal missteps Your Bill of Rights During the Interview Tips for Anyone Going On-Camera

If you are preparing for a media interview today and can't wait to schedule a media training session, please go to our Instant Media Training page.

News coverage is full of conflict and cooperation. Journalists have the job of finding and telling stories. They rely on newsmakers to provide information and newsmakers rely on journalists to be fair and balanced in their reporting.

A great deal can be accomplished through a positive relationship with the media. A little media training can teach you to project a good image on television, radio or in print interviews - and that can help your business.

If you devote the time and energy to properly preparing for an interview and master the art of subtly controlling the discussion, you will hammer home your key messages. The result will be a credible third party endorsement that is more potent than the slickest advertising campaign.

If you haven't mastered the art of preparing for and participating in media interviews, our media training sessions are perfect for you. We offer half-day and full-day sessions for up to four people at a time.

Our media training curriculum is particularly valuable for those who fit the following profiles:

•   Have a news interview scheduled;
  
• Are preparing for a new conference, editorial board briefings or a major announcement;
  
• Have been selected as your company's spokesperson as part of your crisis management plan;
  
• Had a bad experience with an interview and want to make sure it never happens again; or
  
• Simply wish to gain confidence in the event a journalist calls.

Our Media Interview Skills Training includes careful evaluation of realistic taped interviews to help spokespeople improve.

“Yesterday was a tremendous learning experience for me. You moved me past the uncertainty of difficult interview questions so that I can comfortably present my message. You were great to work with and I appreciate your professionalism and honesty in helping me. You gave me confidence as you critiqued the interviews. I'm working on those sound bites! ”

Media Interview Skills Training Agenda

Media Relations Training Seminar Pricing from DPK Public Relations

First session for up to four participants: $1,995 USD plus expenses
Each additional session: $1,595 USD plus expenses

Contact DPK Public Relations for more information on executive level media relations training at 214-432-7556 or by completing our PR contact form.