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Top 10 Tips for Winning Your Next News Interview

Succeeding in news interviews comes down to preparation, practice and performance I was surprised when I reviewed the Google Analytics report for this site that an article I posted more than nine years ago, "Top 10 Tips for Preparing for a TV Interview," was again one of the most popular articles here. Not sure how or why that's the case, but everything changes over the course of a decade -- I don't know anyone who still uses a Blackberry! -- and I wanted to provide an update for those who are seeking PR advice prior to conducting a video interview. Before we get too far into this, let's pause for this brief commercial announcement: Contact DPK Public Relations to arrange Media Interview Skills Training today or call 800.596.8708. The biggest thing that has changed over that time is the rise of …


Holidays Offer Great PR Opportunities

Holidays offer great opportunities for your organization to work with the media to get your messages out. First, the news business doesn't rest on a holiday. It might be a sleepy, peaceful day, but that news hole still needs to be filled. That's why there are certain holiday stories that were being done the day I was born and I suspect will be done until the day I die, such as the New Year's resolution story, the Memorial Day boating safety story, the July 4th fireworks safety story and (as illustrated in the video below) the Labor Day story about the American workplace. If you can find a good angle related to the holiday, you have a good shot of attracting attention. Second, nobody else is pitching stories. Your competitors are all enjoying the holiday! Every major holiday we have …


Lance Armstrong illustrates how to handle difficult journalists

As you might understand, Lance Armstrong doesn't like to be called "a cancer," so when a journalist who did just that in the past tried to pin him down at a news conference, Lance was none too pleased. It is a great example of how to take control and deliver your message no matter what.


Should Your Organization Embargo News?

DPK Public Relations founder Dan Keeney, APR, posted a good discussion about the current state of news embargoes to his blog, The PR Counselor Is In and we wanted to share the link with you and offer a brief synopsis. The title is "New Rules to Guide Use of News Embargoes."     He recounts his years as a journalist in the 1980s and early 1990s, saying he regularly honored embargoes. "We knew that if we didn't comply, we would have a moment of glory as we broke the news, but forever after the rest of the media that did comply would continue to get the information early and we would not. We would have to play catch up for the rest of eternity." It was a risk that journalists simply could not take. Of course those were different times. News was gathered in …


  • Released: January 28th, 2009 12:00 PM
  • Author: Dan Keeney
  • Phone: (832) 467-2904
  • Fax: (214) 4432-7555
  • Email:
  • Website: www.dpkpr.com
  • Tag(s): embargo media news pr public realtions

The News Release: Not Dead Yet

The current environment, in which people search for and discover information that is valuable to them without the interference of traditional "gatekeepers" such as editors and journalists, makes the news release more powerful and important than ever. Read how to pack your release with more punch.


Fundamentals for Fixing Negative News Coverage

Mark Twain once said something like, "Never get in a fight with someone who buys ink by the barrell," and I have periodically repeated that advice to clients licking their wounds from negative media coverage. Here's an interesting study of what not to do when you feel victimized by poor reporting.


How will Belo spinoff change environment for Houston public relations and Dallas public relations?

Is this week''s announcement that Belo Corp. plans to spin off its newspaper business to create separate television and newspaper companies the first step toward putting its newspaper group on the market? We examine the public relations implications.


  • Released: October 01st, 2007 11:00 AM
  • Author: Dan Keeney
  • Phone: (832) 467-2904
  • Fax: (214) 4432-7555
  • Email:
  • Website: www.dpk.com
  • Tag(s): belo dallas morning news newspaper pr public relations